With just under 25% share of Leafy Prepared salad sales, Florette is Ireland’s leading bagged salad brand and its core product Crispy, remains the number one seller.
Florette continually invests, through significant new product development and marketing activity, and consumer insight to inspire existing customers and engage new consumers to the category. In order to broaden its supply channels,
Florette has partnered with Jepco to develop a multi –million pound investment called Anflor. Anflor consists of 40 hectares growing leaves such as lambs lettuce, rocket, ruby chard, PepperCress and Baby Kale. For more information, please contact Nigel Cooke, Sales Manager, IRL on +353-1-853 7816/+353-87-287 3675 or Niamh Cass, Category Manager IRL on +353-1-872 836812