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10 Reasons To Advertise With Checkout Magazine

By Steve Wynne-Jones
10 Reasons To Advertise With Checkout Magazine

1 Best In Class: Checkout was named the Best Business to Business Magazine (More Than 5,000 Circulation) at the 2014 Irish Magazine Awards. Checkout can therefore justifiably claim to be the number one publication covering the retail grocery and FMCG sectors, and one of the country's leading business magazines.

2 Importance: An independent survey carried out by FMI of 150 readers of grocery trade magazines found that 64% said that if they could only read one retail grocery trade magazine, it would be Checkout (compared to 23% for our closest competitor).

3 Circulation: Checkout is the most requested title by name in the sector, and is distributed by controlled circulation (ABC audited) to top level executives in the retail and FMCG sectors. Checkout has an overall circulation of 5,408, of which 94.47% is controlled.

4 Knowledge: Checkout has more strategic partnerships with best-in- class market research agencies than any other title in the sector, including Nielsen, Kantar Worldpanel, Ignite Research, Behaviour & Attitudes, Customer Perceptions, Empathy Research and FMI.

5 Connections: As the most authoritative voice in the grocery industry, Checkout maintains a close relationship with leading industry trade professionals, with more industry exclusives than any of our competitors.


6 Relevance: Every August, Checkout unveils its annual Top 100 Brands issue, produced in association with Nielsen: the most comprehensive barometer of the grocery trade available.

7 Online: Checkout is home to Retail Intelligence, Ireland’s most-requested online newsletter for the FMCG and grocery trade, which delivers up to the minute news straight into retail executives’ inboxes every Tuesday morning. In addition, and the Checkout News App boast more up-to-the-minute stories than any competitor website, seven days a week.

8 Recognised: Checkout is the trade magazine with more presence in mainstream media than any other, garnering extensive coverage in major newspapers, on television and on radio.

9 Events: The annual Checkout Conference is considered one of the must-attend events on the retail calendar, attracting a quality of speakers not seen elsewhere in the sector. Checkout held four sold out events in 2015, including the Checkout Conference, Best in Fresh Awards, the National Retail Supplier Awards and the Checkout National FMCG Awards.

10 Track Record: Celebrating 40 years under its current ownership in 2015, Checkout remains the market leading  publication in the sector, with a reputation for setting the news agenda, rather than following it, and offering unique market data and insight.


Contact the Checkout sales team for a Media Pack

Dani Sinnott - Account Manager 01 236 5822  [email protected]

Pat Murray - Account Manager 01 236 5828  [email protected]

Adrian Murphy - Account Manager 01 236 5830 [email protected]

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