Bewley’s is celebrating 25 years of Fairtrade coffee as part of Fairtrade Fortnight.
Bewley’s was the first company in Ireland to introduce Fairtrade produce to the country and to mark 25 years of Fairtrade in Ireland, the company has launched the Fairtrade Collection, available as part of Fairtrade Fortnight 2021, taking place February 22 – March 7.
Fairtrade Fortnight is an annual event which sees hundreds of individuals, companies, and supporters of Fairtrade in Ireland come together to increase awareness of Fairtrade products and build public understanding around ethical sourcing.
The aim of Fairtrade Fortnight 2021 is to highlight the growing challenges that climate change brings to farmers and workers in the communities Fairtrade works with.
Bewley’s contributes to 1.5% of global Fairtrade coffee premiums and approximately half of Fairtrade premiums in Ireland.
Fairtrade premiums provide workers and farmers with revenue that accumulates in a communal fund. This fund can be used to improve social, economic, and environmental conditions for all Fairtrade workers.
Managing director of Bewley’s Ireland & UK, Jason Doyle, said the group is proud of its "history of being at the forefront of Fairtrade in Ireland, from bringing the first Irish Fairtrade produce to market in 1996 to achieving 100% Fairtrade since 2017."
Doyle pointed to the launch of Bewley's Fairtrade Collection as evidence that the group "wants to ensure Fairtrade is top of mind for our operators and customers throughout the country”.
The Fairtrade Collection features a variety of coffee roasts and hot chocolate from Bewley’s global suppliers, with products sourced ethically and made with the environment in mind. The collection is available for €13.95 via the Bewley’s online store, and includes products such as Americano Coffee Capsules, Gold Roast Ground Coffee, and Indulgent Hot Chocolate.
© 2021 Checkout – your source for the latest Irish retail news. Article by Conor Farrelly. Click sign up to subscribe to Checkout.