Cadbury has unveiled its brand new limited edition Boost bar, the official bar to the IRFU, which is now available exclusively in Spar, Eurospar, Mace and XL stores nationwide.
To celebrate this exclusive offer, Cadbury is offering rugby fans the chance to win a trip to see the Irish team in action in London and Cardiff this October.
Participants just need to find a unique code in their local participating store and text it to 51444, to be for a chance of winning a limited edition Cadbury Boost Rugby ball or the grand prize trip.
The bar is part of Cadbury’s partnership with the IRFU, which was which was launched earlier this year with Cadbury Boost ambassador Tommy Bowe and also sees Cadbury Boost become the official sponsor of Touch Rugby as the IRFU look to develop the sport nationwide in 2015.
Colin O’Toole, Mondeléz International, Senior Brand Manager commented on the bar, “We are delighted to be working with BWG Foods for the new and exclusive Cadbury Boost IRFU bar.
“No doubt there will be plenty of Irish rugby fans looking forward to cheering on the boys in green later this year, and one lucky person will receive a trip of a lifetime,” he remarked.
Suzanne Weldon, Marketing & Communications Director, BWG Foods added ”As exclusive retail partner, we look forward to making the limited edition Cadbury Boost bar available to Irish fans from our 900 Spar, Eurospar, Mace and XL stores all across Ireland. We wish all customers the best of luck in winning the generous prize to be pitch side at the rugby action later this year.”
© 2015 - Checkout Magazine by Jenny Whelan.
