Entries Now Open For Checkout National FMCG Awards 2018

By Donna Ahern
Entries Now Open For Checkout National FMCG Awards 2018

Entries are now open for the Checkout National FMCG Awards 2018 which is set to take place at The Round Room, The Mansion House, Dublin, on Friday 28 September.

Now in its ninth year, the awards recognise excellence in sales and marketing in the Irish grocery retail sector.

The awards will acknowledge excellence in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards will be presented in a total of 24 categories this year.

The event takes place at The Mansion House; one of the capital's most recognisable buildings, and a popular and inspirational meetings and events space. Checkout is delighted to host the 2018 Checkout National FMCG Awards at this esteemed venue.

The event, along with photography of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout Magazine, Ireland’s leading magazine for the FMCG sector.


The Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors – acknowledging the true innovation and market prowess displayed by some of Ireland's top brands.

Brands and retailers rewarded at this event can truly be said to be the 'best of the best' when it comes to new product development, thinking outside the box when it comes to customer engagement, and their support for the retail trade.

The closing date for entries is 17 August, 2018

Click here to jump to the Terms & Conditions.

The award categories include:


Best Sales Team/Field Sales Support

Most Eco-Friendly Supplier

Best Product Relaunch

Best Sponsorship / Brand Association (by an FMCG Brand)

Best Sponsorship By A Retailer/Symbol Group


Branded Supplier of the Year (Food and Beverage)

Branded Supplier of the Year (Non-Food)

Branded Supplier of the Year (Alcohol)

Best Charitable Initiative By A Supplier Or Retailer sponsored by Mix Tape Marketing

Best New Product Launch (Food) sponsored by GS1


Best New Product Launch (Non-Food)

Best New Product Launch (Beverage)

Best Advertising Campaign (Print)

Best Advertising Campaign (Broadcast/TV/Radio)

Best Advertising Campaign (Online/Digital)

Best Advertising Campaign (Outdoor)

Best Integrated Campaign sponsored by dunnhumby

Best Shopper Marketing Campaign sponsored by SEL

Checkout Brand Legacy Award

Most Improved Brand (Food And Beverage)

Most Improved Brand (Non-Food)

Category Champions

Highest New Entry (Food & Beverage)

Highest New Entry (Non-Food)

Most Brands in top 100 Brands

For details on how to enter and more, go to www.checkout.ie/fmcgawards or contact [email protected]

Alternatively, go directly to our Wufoo form https://checkoutmagazine.wufoo.com/forms/zda5tv51ciyurq/

Sponsorship Opportunities

A limited number of sponsorship opportunities are available for the awards. To learn more, contact our sales team:

Dani Sinnott, 01 2365 821, [email protected]

Pat Murray, 01 2365 828, [email protected]

Adrian Murphy, 01 2365 830, [email protected]

Terms and Conditions
All entries must be submitted using our online form or by post.

Checkout has the right to refuse entry to the awards if they feel the entrant does not fit the awards criteria or if the terms and conditions of the awards have not been met. The awards are open to stores in the Republic of Ireland only.

Businesses can enter an infinite number of categories and can win any number of categories.

Finalists are chosen at Checkout's discretion and judges’ decisions are final – no correspondence will be entered into in relation to disputes on shortlists or the auditing process.

There can be no appeal against the decisions of the judges and these decisions must be accepted as final in respect of all matters concerning the Checkout National FMCG Awards, including the interpretation of the conditions of entry.

Responsibility within the scope of these conditions cannot be accepted for any failure of confidentiality. Entrants will be expected to protect those aspects of their business that may be patentable, registrable or otherwise secret and governed by intellectual property, copyright or similar legislation.

As part of the entry process, companies who enter their stores are required to send a representative(s) from their store to the awards if they are one of the winners.

Any information supplied in the entry form may be used in Checkout's coverage of the overall award winners in Checkout magazine (unless specifically requested otherwise).

No liability for entries lost or delayed will be accepted. You will receive confirmation of receipt of your online application by email, immediately or within a few hours. If you do not receive this confirmation, please contact us.

© 2018 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition. 

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