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Glanbia Co-Op And Glanbia Ireland Rebrand As Tirlán

Glanbia Co-op and Glanbia Ireland have announced that they have relaunched as Tirlán.

The food and nutrition business noted that the new identity was crafted to ‘reflect the unique characteristics that define this dynamic organisation’.

Combining the Irish words tír, for land, and lán, for full, Tirlán stands for ‘Land of Abundance’ and represents the deep connection and relationship between the co-op, its people, and the land they nurture together to farm and sustain, it explained.

Tirlán was unveiled simultaneously to employees and farmer shareholders during a recent webinar hosted in the co-op’s new collaboration centre at Abbey Quarter in Kilkenny City.

Speaking at the launch of Tirlán in Kilkenny, Jim Bergin, CEO, said, “It is with a sense of history and optimism that we unveil Tirlán as an ambitious, innovative, and modern co-op that combines the best of our heritage, all our people, and our expertise.

“Our organisation has evolved over our 100-year history. Entering this new phase of our co-op’s journey, Tirlán has ambitions for an ever-increasing role in the wider economy, the international food and nutrition sectors, and especially in rural communities across the country.”

Farmer Owned

As a cooperative, Tirlán is 100% farmer owned, with 11 high-tech processing facilities, 52 agri-branches, and over 2,100 employees.

From its base in the south-east of Ireland, Tirlán ‘sources its high-quality dairy and grains from a network of over 6,000 farm families who are at the heart of the business’.

Tirlán’s portfolio includes many of Ireland’s best-known Irish dairy brands, such as Avonmore, Kilmeaden, Premier and Wexford, and international brands such as GAIN Animal Nutrition, Truly Grass Fed, and Millac and Solmiko nutritional milk proteins.

Strong Global Footprint

Tirlán highlighted that it has a strong global footprint with a market presence in the UK, France, Germany, the UAE, the US, North Africa, Japan and China.

The group currently exports to over 80 countries.

It recently commenced construction of a €200 million state-of-the-art Continental cheese facility at Belview, Co. Kilkenny, in a joint venture with international dairy producer Royal A-ware.

‘Strong Bonds’ With Farmers 

Commenting on the unveiling of the new identity, John Murphy, chairman of Tirlán, said, “Over the decades, Tirlán has consistently underpinned the livelihoods of our people and our communities. This next exciting step in our evolution will see even stronger bonds with our farmers, our people and our customers.

“I am really excited about the launch of Tirlán and the opportunities for this ambitious company to grow and develop in the coming years.”

Glanbia plc will retain and continue to operate under the Glanbia name as an entirely separate entity, the group noted.

Tirlán will remain the largest shareholder in Glanbia plc, with a 31.9% holding.

Read More: Glanbia Delivers ‘Strong’ Operating Performance In First Half

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.

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