Female Personal Care is a key supermarket category outside of food and drink, offering brands a key opportunity to reach a vast and passive consumer market – and, in turn, an important route to growing sales.
Cosmetics groups across the world were hit by shop closures and consumers shunning make-up during pandemic lockdowns, with many people spending online instead, on items including premium skincare.
Beauty habits saw a significant change during the period, as women across the globe had no choice but to resort to DIY beauty regimes to stay groomed.
Consumers did what they could to maintain their appearance by stocking up on beauty products such as home dye kits, depilatory creams, and moisturisers.
Research showed that sales surged in the category during the pandemic, but – with the opening of hairdressers and beauty salons last year – it’s hardly surprising that the Creams/Lotions/Oils category fell in 2022.
Top 100 Categories
Having moved up four places in 2021, from the number-48 position in 2020, the Creams/Lotions/Oils category moved down six places, to number 50, in the Top 100 Categories in the 2022 Checkout Top 100 Brands in association with NIQ rankings.
The category is led by Nivea, with Simple moving from third to second place.
Published every August, the Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest-selling brands in the marketplace.
In compiling the report, NIQ measures the sales performance of over 5,000 brands from over 200 product classes.
Ireland’s Top 5 Creams/Lotions/Oils Brands
Nivea – the ‘world’s number-one skincare brand’ – is the cornerstone of owner Beiersdorf AG’s brand portfolio, which also includes brands such as Eucerin, La Prairie, Labello and Hansaplast/Elastoplast. Beiersdorf’s wholly owned affiliate, Tesa SE – another globally leading manufacturer in its field – supplies self-adhesive products and system solutions to industry, craft businesses, and consumers.
Simple Skincare is a British brand of soap and skincare products designed for sensitive skin. Simple has been owned by Unilever since 2010.
3 Garnier SkinActive
Expertly formulated Garnier SkinActive moisturisers ‘brighten, smooth, and hydrate your skin for a more even-looking tone.’ Garnier is sold in 64 countries. The brand produces over 1.8 billion products each year. All Garnier products, globally, are approved by Cruelty Free International under the Leaping Bunny programme. Garnier’s owner is French cosmetic and personal-care company L’Oréal.
Olay (previously Oil of Olay) is an American skincare brand. Marketed as an anti-ageing ‘beauty fluid’ in the 1970s, the range expanded to include all manner of skincare products, and the company was bought by Procter & Gamble in the 1980s.
Aveeno face and body products offer calming and restoring properties for sensitive skin, all while harnessing the goodness of nature alongside the power of science, to keep skin looking and feeling healthy. Each product in the range is formulated with specially selected ingredients. Aveeno’s parent company, Johnson & Johnson, is an American multinational corporation, founded in 1886, that develops medical devices, pharmaceuticals, and consumer packaged goods.