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Irish Brands Come Out On Top Of Brand Footprint Ranking

Kantar Worldpanel has released its 2016 Brand Footprint ranking today (19 May), revealing that half of the nation’s top 50 favourite brands are Irish, with Avonmore leading the way.

Unlike Checkout's Top 100 Brands listing, in association with Nielsen, which measures value sales, the Kantar Brand Footprint shows which brands are being bought the most often by consumers.

Glanbia’s Avonmore brand has taken the top spot again this year, being chosen by 75.8% of the population, on average 27.4 times a year – meaning it was picked from supermarket shelves 35 million times during the course of the year.

This year’s ranking has also seen four Irish brands, Charleville, MiWadi, Country Kitchen and Carroll’s of Tullamore, enter the list for the first time.

Carroll’s saw the average frequency of purchase increase by 18.2%, as spend on its cooked meats and ready meals rose by 38%, following its investment of €40 million in new product lines and innovation.

David Berry, director at Kantar Worldpanel, commented, "Irish brands continue to represent a strong contingent in our shopping baskets and it’s promising that they’re succeeding in the same space as pan-European and global businesses.

"This isn’t just true of food brands – sector specific rankings show brands like Lyons, MiWadi and Killeen all performing better than their international competition."

Eoin Doyle, director of marketing and innovation at Glanbia, added, “We are delighted that yet again Avonmore tops the list of Ireland’s most bought grocery brands.

"This reflects our continued commitment to developing and growing the brand in Ireland, through on-going innovation and investment which consumers continue to respond positively to."

The top ten list of brands is as follows:

1. Avonmore
2. Brennans
3. Denny
4. Knorr
5. Jacob's
6. Muller
7. Birds Eye
8. Heinz
9. Batchelors
10. Coca-Cola

© 2016 - Checkout Magazine by Jenny Whelan.

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