Irish Food Exporters Meet With 'Influential' Wholesalers At German Trade Show
The Anuga trade show, which began on Friday 5 October, in Koelnmesse, Cologne Germany, wraps up today, having welcomed upwards of 167,000 trade visitors from 187 countries.
Over the five days, Irish food exporters engaged in meetings with international influential wholesale and foodservice customers, with the aim of securing new business in priority markets.
'Anuga is a crucial event for enabling Irish food exporters to expand their global reach,' said Bord Bia.
In total, 29 companies exhibited across a wide range of categories from meat and dairy to bakery, frozen, chilled and fresh produce.
The Irish presence was amplified through Bord Bia’s ‘Origin Green – Ireland’ branded pavilions visible across five halls at the event, which is 'the world's leading food fair for the retail trade and the food service and catering market.'
Most Attractive Growth Markets
The most attractive growth markets for Irish food and drink companies outside the UK are Germany, China, Italy and the Netherlands, according to Bord Bia’s Brexit Barometer 2019.
Crucially, Anuga attracts buyers from all over the globe with the strongest attendance of buyers from these attractive, priority markets.
In the past 12 months, Irish food exports have recorded 75% sales growth to non-UK markets, Bord Bia's research showed.
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