Italy player Manuel Locatelli has become the latest star to snub Coca-Cola at a Euro 2020 press conference.
The midfielder made a point of placing a bottle of water directly in front of his microphone before moving the Coca-Cola out of shot as he took his seat to discuss his Man of the Match win following Italy's display against Switzerland.
Coca-Cola's market shares value fell by in the region of $4 billion, following Cristiano Ronaldo’s removal of two Coca-Cola bottles during a press conference in Budapest on Monday, ahead of his country’s Group F game against Hungary.
The 36-year old, Portugal captain snubbed two bottles of the carbonated soft drink before declaring in Portuguese "Agua!" ("Water!") into the microphone.
Pogba Snubs Heineken
France midfielder Paul Pogba removed a Heineken bottle in front of him at a Euro 2020 news conference, a day after Portugal captain Cristiano Ronaldo removed two Coca-Cola bottles, sparking a furore among football fans.
Pogba, a practising Muslim, moved away the beer bottle when he sat down to speak to the media on Tuesday after he was named man of the match in France's 1-0 Group F win over Germany.
In a response, Europe's soccer governing body UEFA said, "Coca-Cola offers a range of drinks to suit different tastes and needs, which are available to players throughout the tournament."
"This includes waters, isotonic sports drinks and juices, coffee and tea, as well as Coca-Cola."