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King Crisps Names Bernard Brogan "King Of The Hill"

King Crisps is teaming up with Dublin Gaelic football player, Bernard Brogan for its new 'King of the Hill' campaign.

As part of the campaign, the King Crisps will turn its packaging from red to blue for a limited time, to show its support for the Dublin team.

Commenting on his part in the campaign, Brogan said, “King Crisps were always a part of our childhood.

“Nothing beats a packet of King – well perhaps winning an All Ireland title but I’m delighted to be associated with another true blue Dublin favourite.”

Kings Crisps adds that it named Brogan its ‘King of the Hill’, because his “accomplished pedigree and winning personality” made him the perfect choice.

© 2016 - Checkout Magazine by Jenny Whelan.

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Enjoy the most important stories from the world of Irish grocery retail, curated for you by our team of experts every week.
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