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Kraft Heinz Completes Acquisition Of Primal Kitchen

The Kraft Heinz Company has announced that it has completed the acquisition of Primal Nutrition, makers of Primal Kitchen branded products.

Kraft Heinz announced the definitive agreement to acquire the group for approximately $200 million at the end of November.

The ‘better-for-you’ brand, which primarily focuses on condiments, sauces, and dressings, will operate as an autonomous company and continue to be led by its current leadership team.

Its headquarters will remain in Oxnard, California.

Complimenting Brands

It will join Kraft Heinz under Springboard, which is Kraft Heinz’s dynamic platform created to partner with founders and brands that will disrupt the food industry.

“Primal Kitchen is an authentic, premium and growing brand that complements our core Condiments & Sauces categories,” said Paulo Basilio, U.S. Zone President for Kraft Heinz.

“We are excited to partner with the Company’s strong team to drive growth across multiple categories and reach more consumers looking for these amazing products.”

Mark Sisson, Co-Founder of Primal Kitchen, is pleased with the deal considering Kraft Heinz recognises the value of the brand’s mission, and the consumer demand for it.

“This philosophy will stay with us as we leverage the resources of this new partnership to reach millions more of the consumers who have been seeking products like ours for years,” Sisson said.

© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition. 

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