Pomì, the premium Italian tomato brand that is a household name in Italy, has launched in Ireland with a range of passata and chopped tomato products.
Synonymous with premium quality, freshness and 100% Italian authenticity, Pomì is highly regarded as a leader in sustainability and transparency, the company said.
Commenting on the product Pomì said it is 'produced with 100% Italian tomatoes which are free from artificial colours, flavours and preservatives, as the saying goes, perfection is simple.'
Picked at peak ripeness and packed within 24 hours of harvest, Pomì is committed to delivering superior quality and full, fresh flavour, it added.
Led by a 370 strong farmer co-operative, committed to nurturing and harvesting simply the best Italian tomatoes, each and every Pomì tomato can be traced from the on-pack batch code to the field of origin, via the PomìTaste app.
From the seeds cultivated by the farmers, to the innovative growing and processing techniques that reduce carbon footprint, to the quality of Italian tomatoes, Pomì is committed to delivering on quality and flavour, sustainably.
According to Gordon Kennedy, CEO of BR Marketing, “Pomì is a brand with impeccable credentials; the synergy between Pomì’s co-operative led approach, how integral the farmers are to the brand, and Ireland's affinity for the farming industry, made this brand a natural choice for BR Marketing."
"We are proud to represent the brand in the Irish market and are confident that the Irish consumer will embrace it," he said.
Casalasco company, owner of the Pomì brand, is equally enthusiastic. Barbara Mantelli, Pomì Export Manager comments: “ I’m very excited Pomì is availble in Ireland with our 100% Italian Tomatoes. I’m sure consumers will appreciate and enjoy the real Italian taste," Kennedy added.
The range is now available at Supervalu and at select specialty stores nationwide.
For more information contact BR Marketing on [email protected] or on (0) 1 885 0800