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Why Are Millennials Most Likely To Boycott Brands?

Published on Jan 27 2020 9:02 AM in A-Brands tagged: Trending Posts / Kantar / Millennials / Paywall

Why Are Millennials Most Likely To Boycott Brands?

Kantar research reveals that over three-quarters of UK grocery shoppers switch, avoid or boycott brands because of their environmental policies, with younger consumers more likely to switch or boycott brands. Maev Martin talks to Mark Chamberlain, managing director of Brand with Kantar UK, about what these findings mean for brands and retailers



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