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Why Are Millennials Most Likely To Boycott Brands?

Kantar research reveals that over three-quarters of UK grocery shoppers switch, avoid or boycott brands because of their environmental policies, with younger consumers more likely to switch or boycott brands. Maev Martin talks to Mark Chamberlain, managing director of Brand with Kantar UK, about what these findings mean for brands and retailers

 

 

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Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Enjoy full access to Checkout Magazine, our weekly email news digest, access to all website and app content, and the latest digital magazine for a full 30 days.
Enjoy unlimited digital access for 30 days