Ireland’s leading dilute brand, MiWadi, has announced the introduction of the latest addition to their range, MiWadi 0% Sugar. It is the first dilute in the Irish market with 0% sugar.
The new product also contains only natural colours and flavours and real fruit juice. It also contains stevia extracts, meaning that each glass contains five calories or less.
MiWadi’s 0% Sugar will be available in three flavours; Orange, Apple & Pear and Apple & Berry.
Speaking about the latest range, Leonie Doyle, Marketing Director of Britvic Ireland commented, “We are proud to introduce the first 0% sugar dilute to the Irish market to add to the rest of our range of healthy options. Over 320 million refreshing glasses of MiWadi are consumed every year in Ireland, making it Ireland’s number one dilute.”
The new range’s launch will be supported by a national multimedia campaign including digital and outdoor advertising, a new MiWadi TV advertisement and heavy weight in-store promotional and sampling campaigns.
© 2015 - Checkout Magazine by Hannah Popham.
