Wholesaler Musgrave MarketPlace has announced that it raised €48,000 for the Alzheimer Society of Ireland in 2020.
Funds raised by the business will go towards helping the Alzheimer Society of Ireland provide support services for both families and people with dementia.
Musgrave MarketPlace also announced that it will continue its partnership with The Alzheimer Society of Ireland in 2021, with an ambition to raise an additional €60,000 for the charity. Overall, the wholesaler has raised over €270,000 for its charity partners since 2017.
Due to COVID-19, the group was faced with the challenge of fundraising and raising awareness in new ways in 2020, with extra precautions taken to ensure the safety of all colleagues and customers.
The group organised virtual coffee mornings, a 'cyber cycle', online games, and even an online fitness distance challenge amongst the seven Musgrave MarketPlace sites nationwide.
The Alzheimer Society of Ireland advocates, empowers, and champions the rights of people living with dementia and their communities to quality support and services.
Michael McCormack, managing director at Musgrave MarketPlace, said, "I would like to thank the Musgrave MarketPlace team who put a huge amount of time and effort into raising this money in unprecedented circumstances."
McCormack added that "now more than ever, it’s important that charities like The Alzheimer Society of Ireland are supported."
In addition, Pat McLoughlin, CEO of The Alzheimer Society of Ireland , added, “On behalf of The Alzheimer Society of Ireland, I would like to say a huge thank you to Musgrave MarketPlace. The €48,000 the team worked so hard to raise during very difficult times will be used to fund vital supports and services in the community and to ensure those living with dementia, along with their families, get the support they need.”
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