Nestlé's bottled water division Nestlé Waters, owner of Perrier and Vittel, said it would team up with Canada's Ocean Legacy Foundation to help to clean up plastic pollution.
Consumer goods companies, such as Nestlé, are under pressure to do more to reduce the waste their business generates as consumers become increasingly aware of the damaging impact of plastic that ends up in landfill and oceans.
Many of them, including Nestlé and French peer Danone, have made voluntary pledges to make all of their plastic packaging reusable, recyclable or compostable by 2025.
But environmental groups say the key to reducing plastic pollution is prevention, notably through the introduction of bottle deposits.
Non-profit group Ocean Legacy Foundation fights plastic ocean pollution with clean-up expeditions, land-based plastic collection, recycling, education and pollution hot-spot mapping.
Paris-based Nestlé Waters will work with Ocean Legacy to support clean-up projects for communities around the world, including education and infrastructure, Nestlé Waters head of sustainability, Carlo Galli, said in a statement.
But Thibault Turchet, with environmental campaigning group Zero Waste France, said of the Nestlé alliance with Ocean Legacy that it would be better for Nestlé and other large plastic waste producers to return to bottling drinks in glass and cut down on plastic packaging that is not recyclable.
"They send organisations to work on beach cleaning and education, but they don’t work on prevention and waste production," Thibault said.
Nestlé Waters said that 20% of the water it sells globally is already packaged in returnable and refillable bottles and that a further 2% is sold in returnable and refillable glass for the hotel and restaurant trade.
"We are continually testing and developing viable alternatives, such as biodegradable and bio-based materials, glass, aluminium and carton packaging," a Nestlé Waters spokeswoman said.
In early 2020, Nestlé Waters will also launch new high-tech water dispensers, allowing consumers to fill their own reusable bottles. It also works with local governments and communities to develop PET (plastic) collection adapted to each country.
The Nestlé Waters partnership with Ocean Legacy involves an undisclosed yearly funding agreement, initially for five years.
The programme will also include tools and education materials to help communities in creating new products and value from the waste collected during the cleanups.