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Nivea Growth Slows But Beiersdorf Confirms 2019 Outlook

By Publications Checkout
Nivea Growth Slows But Beiersdorf Confirms 2019 Outlook

German consumer goods firm Beiersdorf reported slowing sales growth for its Nivea skincare brand in the second quarter on Tuesday, although it confirmed its outlook for 2019.

First-half sales came in at €3.837 billion, a rise of 4.8% after stripping out currency effects and acquisitions, compared to 6% in the first quarter.

Beiersdorf shares fell 2.6% in early trade.

Nivea's Struggles

Nivea sales expanded by 3.2% in the first half. In the first quarter, sales had increased by 4.9%.

Mass-market labels like Nivea are struggling amid the rise of small, disruptive brands, and as consumers favour more natural ingredients and premium products, prompting Beiersdorf to push pricier lines like La Prairie and Eucerin.


Last month, Beiersdorf announced it was setting up an innovation unit to develop new "indie" brands and strengthen existing lines such as Labello, 8X4, and Hidrofugal.

First-half operating earnings rose 1% to €592 million, stripping out special factors of €11 million relating to Beiersdorf's acquisition of US sun care brand Coppertone $550 million in May.

Beiersdorf confirmed its guidance for 2019 group sales growth of 3-5%, and an operating margin of 14-14.5% in its core consumer business unit.

Shares in French rival L'Oreal fell last week after second-quarter sales growth missed forecasts and the cosmetics maker said it expected little improvement this year in the United States where demand for make-up is slowing.

News by Reuters, edited by Checkout. Click subscribe to sign up for the Checkout print edition.

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