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Pandemic-Driven Cleaning Routines Boost P&G Sales Forecast Again

By Maev Martin
Pandemic-Driven Cleaning Routines Boost P&G Sales Forecast Again

Procter & Gamble Co raised its full-year sales forecast for a second time on Wednesday as the consumer products giant benefited from a sustained high level of demand for its home care and cleaning products due to the COVID-19 pandemic.

The company's shares rose 1% before the opening bell after the Cincinnati-based conglomerate also said it would buy back up to $10 billion worth of shares in fiscal 2021, compared to $7 billion to $9 billion it expected earlier.

Households have continued to clean their homes and wash their clothes more frequently and have also shown their willingness to pay for more premium brands over store-branded goods at a time when COVID-19 cases and deaths continue to rise in the United States, P&G's biggest market.

Organic Sales Increase 

Shoppers splurged on everything from Downy laundry beads to Swiffer mops and surface cleaners, the company said, sending organic sales in its fabric and home care division up 12% in the second quarter.


Home care products, in particular, saw a 30% rise in organic sales, in line with trends seen in the first quarter.

Overall, net sales rose 8% to $19.75 billion in the three months to 31 December, beating analysts' average estimate of $19.27 billion, according to IBES data from Refinitiv.

Net income attributable to P&G rose 4% to $3.85 billion, or $1.47 per share. Excluding items, it earned $1.64 per share.

Expecting an upswing in consumption, the company raised its fiscal 2021 sales growth forecast to a range of 5% to 6%, compared with 3% to 4% expected earlier.

It also hiked its core earnings per share growth forecast to 8% to 10%, from 5% to 8%, and said organic sales are now expected to grow 5% to 6%, compared with the 4% to 5% it anticipated earlier for the year.

News by Reuters edited by Donna Ahern, Checkout. Click subscribe to sign up for the Checkout print edition.

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