Rudd's Launches New Brand Image And Recipes

By Publications Checkout
Rudd's Launches New Brand Image And Recipes

Sausage and bacon producer Rudd’s has launched a new brand identity, a range of new recipes and products, and unveiled research revealing that the Irish aren’t just restricting rashers to breakfast time.

PMB surveyed 200 adults on behalf of Rudd’s, and found that 50% of respondents eat products such as sausages, rashers and pudding outside of the breakfast occasion, with rashers being the most popular sandwich topping for 34%.

Including rashers in pasta dishes is popular with 27% of those surveyed, while 16% prefer to use them to wrap chicken fillets.

When it comes to sausages, consumers are far more interested in putting them in sandwiches (55%) than serving up a traditional meal of bangers and mash (15%).

The research coincides with the launch of a range of new recipes that have been developed by TV chef Simon Lamont to showcase the versatility of the Rudd’s range, with the aim of inspiring consumers to try new ways of incorporating pork into their cooking. Lamont has partnered with Rudd’s to develop seasonal recipes that will suit all meal occasions, with tips and tricks provided to ensuring each recipe is easy to prepare and tasty.


Rudd’s has also introduced a Sweet Tomato & Onion Filled Rasher and the Potato & Leek Filled Rasher, as well as a Pudding Roulade and Bord Bia Quality Assured Rudd’s Sausage Soldiers; pre-cooked sausages coated in breadcrumbs.

Speaking at the Rudd’s launch Lamont said, “With time-pressed mums and busy young professionals, it's important to provide inspiration to take everyday products and make them even more delicious. [...] Whether you’re cooking for family or friends, or just making a humble sausage sambo for yourself, quality and taste should always be your number one priority.”

Master butcher at Rudd’s Declan Fitzgerald commented on the range, “We are proud that all of our pork is Bord Bia Quality Assured and our team in Birr are committed to innovation.”

He continued, “Using only the finest ingredients; taste and tradition are at the heart of the Rudd’s range and our commitment to these values will ensure that you and your family can enjoy our quality products with real flavour.”

© 2015 - Checkout Magazine by Jenny Whelan.

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