Starbucks Corp will pause advertising on all social media platforms as it explores the best ways to help stop the spread of hate speech, the company said in a statement.
The company will 'have discussions internally and with media partners and civil rights organisations to stop the spread of hate speech,' the statement said.
A CNBC report on Sunday added that this social media pause by Starbucks will not include YouTube, which is owned by Alphabet Inc's Google. It will continue to post on social media without paid promotion.
It also said that though Starbucks is pausing advertising, it is not joining the 'Stop Hate For Profit' boycott campaign, which kicked off earlier this month.
More than 160 companies, including Verizon Communications and Unilever Plc, signed on to stop buying ads on Facebook Inc, the world's largest social media platform.