Strength Of Irish Brands Endures In 2016 Checkout Top 100 Brands Report
Ireland’s biggest brands have once again proven themselves with a strong performance in the latest edition of the Checkout Top 100 Brands, produced by Checkout magazine in association with Nielsen.
In the annual list of the biggest-selling brands in the Irish grocery marketplace, Coca-Cola leads the charge, taking the top spot for the 12th year in a row.
The soft drinks giant is closely followed by Cadbury Dairy Milk (2nd), Brennans (3rd), Avonmore (4th), and Tayto (5th); highlighting the enduring loyalty of Irish consumers to domestic brands.
Other Irish brands performing well on this year’s list include Jacob’s (9th), Dairygold (14th), soft drinks brand Club (16th), Pat the Baker (21st), and Irish Pride (22nd).
“As the Irish grocery landscape becomes more and more competitive, Ireland’s biggest brands are again proving they are ready to rise to the challenge,” said Jenny Whelan, Editor, Checkout.
“Irish shoppers might be slow to change their shopping habits, especially after years of tight budgets and a discount-heavy market, but this year’s Top 100 shows that consumers are willing to trade up where brands have the right value and quality credentials.”
The Checkout Top 100 Brands is based on branded value sales across the Irish grocery sector, making it the most accurate barometer of the biggest selling brands in the marketplace. Nielsen measures the sales performance of over 6,500 brands from over 200 product classes in compiling the report.
For more information, contact [email protected]
To acquire a copy of the Checkout Top 100 Brands, or to find out how to subscribe to Checkout, please contact Colette O’Brien, circulation manager, at 01 2365 823, or [email protected]
© 2016 - Checkout Magazine