Taste of Dublin Announces Applegreen as Official Coffee Partner
Applegreen has been announced as the official coffee partner at the Taste of Dublin festival for the second year in a row.
The culinary festival which starts tomorrow (13 June) will take place in the Iveagh Garden, Dublin until 16 June, 2019.
Taste of Dublin provides a platform for Applegreen to highlight the importance coffee has to the business, but as this year’s festival celebrates the revolution of the Irish menu, the forecourt retailer said in a statement.
Applegreen staff will serve its Rainforest Alliance, 100% Arabica coffee, their range of signature drinks as well as other items.
"Visitors to Taste are passionate about food and coffee and so are we," said Aaron Duggan, head of food, Applegreen.
Also, its in-house coffee specialists and barista will host coffee masterclasses.
Vegan Sausage Roll
Applegreen has reported that it has seen a considerable rise in sales since it launched its vegan sausage roll on 29 April, 2019.
Sales across its hot deli have increased by 13% since the launch and the retailer saw an uplift of 43% is seen across the sausage roll range since this time last year.
The group also revealed that the pastry already accounts for 19% of all its sausage roll sales.
The vegan sausage roll, known as The Vegan, is made with a plant-based blend of soybeans, chickpeas, herbs and spices wrapped in a flaky puff pastry.
“We’re also dedicated to innovation and to food that is Irish made, highlighted recently with the launch of our new vegan sausage roll," added Duggan.
© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.