The Checkout FMCG Entry Deadline Is Today

By Donna Ahern
The Checkout FMCG Entry Deadline Is Today

The deadline for entries for the Checkout National FMCG Awards 2019 is today.

This year's event will take place at the Shelbourne Hotel in Dublin on Tuesday, 12 November, 2019.

Now in their tenth year, the awards recognise excellence in sales and marketing in the Irish grocery retail sector and are a key event in the industry's calendar.

The awards acknowledge distinction in the areas of new product development (NPD), best-in-class merchandising and sales support, innovation in advertising and marketing, and successful sponsorships and brand associations. Awards will be presented in a total of 25 categories this year.

The Irish grocery market is one of the most competitive in Europe. For brands and retailers competing in this increasingly challenging space, achieving front-of-mind status, and more importantly, a place in a customer's shopping basket, is a constant battle.


The Checkout National FMCG Awards is one of the most high-profile awards ceremonies of the year for the FMCG and retail sectors. It acknowledges the true innovation and marketing prowess displayed by some of Ireland's top brands.

Brands and retailers honoured at this event can be considered the 'best of the best' when it comes to new product development, thinking outside of the box when engaging with customers, as well as promoting support for the retail trade.

This years categories are: 

Best Sales Team / Field Sales Support
Most Eco-Friendly Supplier
Best Product Relaunch
Best Sponsorship / Brand Association (By An FMCG Brand)
Best Sponsorship By A Retailer/Symbol Group
Branded Supplier Of The Year (Food And Beverage)
Branded Supplier Of The Year (Non-Food)
Branded Supplier Of The Year (Alcohol)
Best Charitable Initiative By A Supplier Or Retailer
Best New Product Launch (Food)
Best New Product Launch (Non-Food)
Best New Product Launch (Beverage)
Best Advertising Campaign (Print)
Best Advertising Campaign (Broadcast/TV/Radio)
Best Advertising Campaign (Online/Digital)
Best Advertising Campaign (Outdoor)
Best Integrated Campaign
Best Shopper Marketing Campaign
Checkout Brand Legacy Award
Most Improved Brand (Food And Beverage)
Most Improved Brand (Non-Food)
Category Champions
Highest New Entry (Food & Beverage)
Highest New Entry (Non-Food)

Brand Ambassador Partnership
Most Brands In Top 100 Brands


Entries for the Checkout National FMCG Awards 2019 will be accepted until Thursday 03 October. No late entries will be entertained. There is no charge to enter the awards; however, representatives from your company will be required to attend the event if you are a finalist.

The judging panel for the Checkout National FMCG Awards 2019 will be comprised of acknowledged retail commentators and consultants, as well as a number of industry experts.

If entering any of the 'Best Advertising Campaign' categories, please give details of the agency and/or creative team used in the campaign.

With each entry, please provide as much information as possible about the campaign/product/sales team you are entering, including examples of how successful it has been and its effect on customer/industry perceptions about the category/sector.

The judging process is expected to be completed by the first week of August, at which time all finalists will be contacted.


Coverage of the event, including photos of winners, finalists and sponsors, will be featured in a special section of the subsequent issue of Checkout, Ireland’s leading magazine for the FMCG sector.

For further information, contact [email protected] or click here.

© 2019 Checkout – your source for the latest Irish retail news. Click sign-up to subscribe to Checkout.

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