Guinness’s ‘Guinness Zero Six Nations Sponsorship’ is the most popular advert on the TV in April in Ireland, according to research conducted by Behaviour & Attitudes on behalf of Checkout.
In second place is the McDonald’s advert for the Chicken Big Mac being back for a limited time.
The Cadbury Easter advertisement – to place an egg in a special place for the person you love – claims the third-place position.
The ‘Worldwide Hide’ campaign by Cadbury is a virtual Easter egg-hiding experience, wherein consumers can hide an egg for someone with the aid of Google Street View and share a personalised clue with their loved one, to help him/her find a hidden Easter egg.
The TV ad features a giant purple egg placed in locations around the world, including the beach, the forest, and a small village.
Various ads involving people drinking Coca-Cola is in fourth place, while Domino’s ‘three guys on an island order Domino’s’ ad is in fifth place.
The creative opens on a tropical desert island, where three castaways are stranded.
As they gaze into the distance, dreaming of food that they would like to eat, one of the guys yodels, ‘DOMIN-OH-HOO-HOO,’ and a jet ski delivery driver appears, carrying a Domino’s pizza.
TV Food And Drink Ads
1. Guinness: Guinness Zero Six Nations Sponsorship
2. McDonald’s: Advert for the Chicken Big Mac being back for a limited time
3. Cadbury: Easter advertisement to place an egg in a special place for the person you love
4. Coca-Cola: Various ads, all involving people drinking Coca-Cola
5. Domino’s: Three guys on an island order Domino’s
© 2023 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more A-brand news, click here. Click subscribe to sign up for the Checkout print edition.