Unilever announced yesterday that it has acquired the holding company of graze, a UK healthy-snacking brand.
The consumer goods group said that it expects graze to accelerate its presence in the fast-growing healthy snacking and out of home markets.
“graze is the leading healthy-snacking brand in the UK – delivering consumers fabulously tasty snacking options, delivered in beautiful packaging. A truly multichannel brand, graze offers personalisation, convenience and great nutrition, brilliantly meeting the needs of millennial consumers,” Nitin Paranjpe, president of Unilever’s food and refreshment business, said.
“We look forward to working with the graze team to grow the business, leveraging their tech and e-commerce expertise for our wider portfolio, and offering more consumers the opportunity to snack in a healthier way.”
The healthy-snacking brand was founded in 2008, with the purpose to put excitement into healthy snacking. Starting as a snack-box delivery service, it has grown into a multichannel brand.
The group provides a range of snacking nuts, seeds, trail mixes and snack bars, with no artificial ingredients.
“This deal marks a transformational moment in graze’s growth journey. graze believes that learning from Unilever's sustainable living plan will become a key driver for the business,” Anthony Fletcher, graze CEO said.
“graze has an incredibly exciting future ahead as part of Unilever and we look forward to working closely with the team to keep on inventing new healthy snacks, as well as continuing to work to understand the role technology can play in improving the food industry.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.