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French Wine And Spirits Exporters Toast Record 2021 Sales

French wine and spirits exports hit a new record high in value last year, boosted by the lifting of US tariffs and the economic recovery after the pandemic, French industry group FEVS announced on Monday.

Overseas sales of wine and spirits – France’s second-biggest export after the aerospace sector – reached €15.5 billion ($17.6 billion) in 2021, up by 28% on 2020 and 11% above 2019, the Federation of French Wine and Spirits Exporters (FEVS) announced.

US duties imposed on French wine in October 2019 – as part of Washington’s response to illegal EU aircraft subsidies and restrictions that shut restaurants, bars and duty-free stores due to the pandemic – had slashed French alcohol exports in 2020.

Value Growth

Last year’s exports also rose in volume, although to a lesser extent, reaching 203 million cases of 12 bottles – up by 11% from 2020 and 4% above 2019.

“The growth in value is almost three times the rate of growth in volume, showing the increasing added value of wine and spirits exports,” FEVS president César Giron said.

Wine shipments to the United States – by far France’s largest export market in value – jumped by 34% last year, to €4.1 billion, with a surge recorded as soon as sanctions were suspended in March, FEVS noted.

US Market

Exports to the US market were also up by 10% versus 2019, it added, but French wine exports this year and next could be hurt by a lower output, after spring frosts ravaged vineyards, with the timing depending on how long the wine needs to age, Giron said.

Total wine output fell by 23% last year, with the Beaujolais region harvesting only half of its average volume, while the prestigious Bordeaux region saw output fall by a quarter, farm ministry data showed.

Champagne producers, who announced record sales on Monday, said that the lower supply should not affect availability, as producers will be able to use their stocks. Champagne is typically made from a combination of wines produced the previous year and earlier.

News by Reuters, edited by Donna Ahern, Checkout. For more drinks stories, click here. Click subscribe to sign up for the Checkout print edition.

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