Hop House 13 'Key Driver' Of Net Sales For Diageo Ireland
Thanks to the success of Hop House 13 lager, Guinness posted net sales growth of 2%, according to Diageo Ireland's preliminary results for 2017 which it posted today (27 July).
It also reported selling the equivalent of 25 million of the larger pints across Ireland since 2015.
The results show that Guinness net sales were broadly flat. Africa posted net sales decrease of 5% driven by the shift to value beer in Kenya and Nigeria partially offset by growth in Africa Regional Markets and Europe.
Net sales grew 2% in Europe, driven by expansion of distribution in Europe Partner Markets supported by media investment and the success of Hop House 13 Lager in Great Britain and Ireland.
In addition, Bailey’s net sales were up 5% across all regions with Europe its biggest market; the European division posted net sales growth of 6%. Latin America and Caribbean contributed to the growth, as well as North America with brand innovations.
In Ireland, net sales were flat. Spirits sales grew 10% with Gordons and Smirnoff the main contributors to this growth. Bailey’s performance in its home country remains strong at growth of 7%.
At the same time, Baileys continues its growth with Baileys Original Irish Cream growing 5%. Trough ‘The Original Irish Cream’, the brand is a contributor to the Irish economy. Indeed, 275 million litres of Irish milk supplied from 40,000 Irish dairy cows are required annually to produce the cream used in the production of Baileys. In addition, over 80% of the ingredients and packaging used to make Baileys is of Irish origin.
© 2017 - Checkout Magazine by Solène Main