Guinness has launched a new product 'Guinness Clear', which is 100% H20 and 'available from all good taps nationwide'.
Guinness launched its new tongue-in-cheek product as a part of its new global responsible drinking campaign to 'encourage moderation' amongst the millions of adult fans that are likely to watch the 2019 Guinness Six Nations, which kicks off today Friday, 1 February.
“At Guinness, responsible drinking is something we take very seriously," Mark Sandys, Global Head of Beer, Baileys and Smirnoff at Diageo also added.
"With the launch of Guinness Six Nations we wanted to ensure we delivered this important message to sports fans in a compelling way and so Guinness Clear was born.
The new product will be 'treated just like any new Guinness beer' with a new 30 second TV ad going live in GB & Ireland for the 2019 Guinness Six Nations from today for Guinness Clear as apart of the beer brands campaign.
It will also be supported by a social media campaign that can be followed via #GuinnessClear along with a heavy presence at Home Nations’ stadiums, including branded water fonts and Guinness Clear sampling teams giving water to match day goers.
“Guinness Clear is a positive initiative with a great message, it engages with people and sports fans alike and reminds people to have fun while at the same time being aware of responsible drinking," said Former Irish international rugby player Brian O’Driscoll.
"I’ll certainly be mindful of it myself as the Guinness Six Nations kicks off.”
The Guinness 2019 Six Nations starts today in Paris with an encounter between France and Wales.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.