Bulmers Owner Launches Range Of Financial Initiatives to 'Support Ireland’s Pubs'

By Donna Ahern
Bulmers Owner Launches Range Of Financial Initiatives to 'Support Ireland’s Pubs'

C&C Gleeson today officially launched C&C Hygiene and a range of financial and practical initiatives to 'support Ireland’s pubs get back on their feet' following the easing of COVID-19 restrictions.

The Bulmers owner said that in preparation for the reopening of pubs on 29 June under Phase 3 of the Roadmap for Reopening Society and Business issued by Irish Government, C&C Hygiene offers publicans support through three key phases.

During the Pre-reopening Phase, C&C Hygiene will supply physical materials to help publicans ensure they are providing a safe environment for customers in line with HSE guidelines, including divider screens, hand sanitizer dispensers and foot handles for doors, the group said.

“Since pubs closed, we have been listening to the guidance of the HSE and the Government and engaging with publicans throughout the country to understand what they will need to resume trading safely and responsibly," said Ross Bissett of C&C Group.

"Responding with initiatives for the pre-reopening, reopening and ongoing phases, C&C Hygiene is focused on delivering both financial support and practical solutions to help publicans provide a safe environment, which reassures patrons, while preserving the quintessential atmosphere and fun, unique to Irish pubs.”



As part of the Reopening and Ongoing Phases, C&C Hygiene has launched a website to provide quality hygiene products, advice for business owners and helpful information for managers and staff working in the hospitality industry.

In a statement the group explained that the second key initiative under C&C’s 360-degree solution for the new pub environment is the new C&C Hygiene product range of high-quality hand sanitation and pub hygiene supplies, which publicans can purchase at best-in-market prices, simply and efficiently, through one order, one invoice and one delivery.

In addition to C&C Hygiene, to support the wider hospitality industry, C&C has also launched the LOCAL app and website.

'LOCAL connects customers with local food and drinks businesses by facilitating home deliveries, click-and-collect and on-premise table service,' it added.


The drinks group explained that LOCAL aims to support pubs, clubs, restaurants and bars looking to offer delivery or collection services but currently have no technology solution.

Transaction fees of 2% per order will be re-invested into LOCAL, with any excess made during 2020 being donated to healthcare charities across the island of Ireland.

Welcomed Support 

Welcoming C&C’s support for pubs, Padraig Cribben, chief executive, Vintners Federation of Ireland said: “All over Ireland publicans are planning to re-open and provide the traditional Irish pub hospitality to their customers. The C&C Hygiene initiative is a welcome support for our members in these challenging times.”

Donall O’Keeffe of the  Licensed Vintners Association, added: “At a time when the pub industry faces unprecedented challenges and uncertainty as a result of COVID-19, C&C is responding by providing innovative and effective solutions which will support the Irish pub industry resume trading safely and responsibly.”


To view the C&C Hygiene video, click here.

© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.

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