C&C Group plc has announced the rebranding of its business in Ireland to combine its two main operating businesses, C&C Gleeson and Bulmers Limited, under the unified trading name of Bulmers Ireland.
The rebranding of the two businesses came into effect on 1 August 2020.
Trading as Bulmers Ireland, the company said that its objective is to better align its business units in Ireland under one corporate identity, which reflects the strength and standing of Bulmers, one of Ireland's most iconic brands.
'The modernisation and simplification of our business model in Ireland will support our customer base and enhance our service,' the company said in a statement.
'As we navigate the challenges of COVID-19, over the past number of months, we have listened to the changing needs of our customers,' it added, 'as those needs evolve, we aim to deliver effective solutions which add value for our customers and enhances the service we provide.'
As part of it's investment in it's digital capabilities, the group announced the launch of its new online ordering platform and customer portal system, Bulmers Direct, which customers can access from any digital device.
To support the wider hospitality industry, we have launched the LOCAL app and website www.mylocaldelivers.ie.
Bulmers Ireland explained that LOCAL connects customers with local food and drinks businesses by facilitating home deliveries, click-and-collect and on-premise table service.
LOCAL aims to support pubs, clubs, restaurants and bars looking to offer delivery or collection services but currently have no technology solution.
Transaction fees of 2% per order will be re-invested into LOCAL, with any excess income generated during 2020 being donated to healthcare charities across Ireland.
'We believe these initiatives will further enhance the customer experience with Bulmers Ireland,' it added.
© 2020 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click sign-up to subscribe to Checkout.