Coca-Cola The Biggest Spender On Outdoor Advertising In December

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Coca-Cola The Biggest Spender On Outdoor Advertising In December

Coca-Cola was the biggest spender on Outdoor advertising in the Food & Drink category in December, according to the latest Posterwatch report from PML Group.

The drinks brand accounted for €624k worth of outdoor spend in December, according to the report. In second place, 7Up Free accounted for €522k worth of spend.

Between them, Coca-Cola and 7Up Free accounted for more Outdoor spend than the rest of the top ten put together. In third place, Nescafé Gold Blend accounted for €260k worth of spend, followed by Barry's Tea (€210k) and Kellogg's Corn Flakes (€150k).

Heineken was the biggest spender on Outdoor advertising in the Alcoholic Beverages sector, accounting for €255k worth of spend, followed by Carlsberg (€225k worth of spend).

The figures used to compile the Posterwatch report are based on published Media Owner rate cards and refer to display values only.

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In total, the Food category accounted for €683k worth of Outdoor spend in the period, with the Soft Drinks sector accounting for €1.2m, the Beers & Ciders market accounting for €727k and the Wines & Spirits market accounting for €658k.

© 2014 - Checkout Magazine by Stephen Wynne-Jones

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