Diageo Names Debra Crew As New CEO

By Donna Ahern
Diageo Names Debra Crew As New CEO

Diageo on Tuesday appointed chief operating officer Debra Crew as CEO to replace retiring long-time boss Ivan Menezes, becoming one of only a handful of women to lead a 100-listed company.

The world's biggest spirits company, which makes Tanqueray gin and Don Julio tequila, said Crew would take up her new role and also join the board on 1 July.

Industry Veteran

Crew, an industry veteran who became COO last year, had been president of Diageo North America and Global Supply from 2020.

"Crew was the most likely CEO successor, so no surprise there," said Tineke Frikkee, a fund manager at Diageo investor Waverton Asset Management. "She is very experienced in Diageo’s largest market, the US."

"The timing of succession is always difficult to predict but with Ivan Menezes aged 63, it was imminent. I expect Diageo strategy to remain unchanged."

Read More: Diageo Appoints Debra Crew As Non-Executive Director

Previous Experience 

Crew was previously CEO of tobacco company Reynolds American, where she previously served as COO.

Prior to that, the former US military intelligence officer held roles at Pepsico, Kraft Foods, Nestlé and Mars.

Menezes joined Diageo after the merger of Guinness plc and Grand Metropolitan plc in 1997 and has held a number of senior positions in the business.

Read More: Diageo Tops Sales Estimates Helped By Premium Brands

News by Reuters edited by Donna Ahern, Checkout. For more drinks stories click here. Click subscribe to sign up for the Checkout print edition. Sign up to subscribe to our weekly newsletter Retail Intelligence. 


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