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Gen Z Driving Irish Non-Alcoholic Category Growth

By Maev Martin
Gen Z Driving Irish Non-Alcoholic Category Growth

The quality of low and no alcohol options has increased across most segments of the Irish drinks industry in recent years. As a result, we are seeing increasing levels of uptake, particularly when it comes to beer and low/no alcohol spirits. Maev Martin reports

With Dry January becoming increasingly popular in recent years, and many people taking part this month, the latest data proves that Irish people are continuing to embrace non-alcoholic beer and other no or low alcohol alternatives.

As more and more consumers opt to choose 0.0% beer, Ireland’s brewers have responded by producing high quality non-alcoholic beers in recent years.

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