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Guinness Announces New Partnership With The SEAI

By Donna Ahern
Guinness Announces New Partnership With The SEAI

Guinness has announced a new partnership with the Sustainable Energy Authority of Ireland (SEAI) to create awareness of supports available to the hospitality industry, to reduce its energy bills and carbon footprint.

According to the drinks giant, information about the SEAI’s energy supports is currently available from Diageo’s on-trade customer portal, Diageo One.

The portal includes information on the SEAI’s energy efficiency and renewable energy grants, including the solar photovoltaic (PV) panel grant – also called the Solar Electricity Grant.

It also features details on how to access a €2,000 voucher from the SEAI towards a high-quality energy audit, which will assess current energy usage and provide actionable measures to further reduce usage and costs.

John Byrne, co-owner of the Beach House and the Burnaby, in Greystones, Co. Wicklow – and a recipient of SEAI grants – said, “We have saved thousands on our energy costs to date, while also reducing our carbon emissions.


“Not only have we decreased our costs at a time when energy prices are rising, but it is also a great step in future-proofing our businesses and doing our part to become more sustainable.”

Challenging Times 

Barry O’Sullivan, the managing director of Diageo Ireland, said, “Sustainability is a challenge for all of us, including publicans, especially in these challenging economic times, with rising energy costs. We hope this partnership drives awareness of the supports available to publicans, which can make a real impact in reducing their energy costs and carbon footprint.

“We are fully committed to embedding sustainability across our business, from grain to glass, and this partnership forms part of our integrated approach towards achieving our Society 2030: Spirit of Progress commitments.”

Bespoke energy management workshops, ‘which have been tailored specifically for Diageo customers,’ will run from January to March.


Led by expert energy consultants, these online sessions will provide practical advice on how to make an outlet more energy efficient, and to reduce costs by at least 5-10%.

© 2022 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. For more drinks news, click here. Click sign up to subscribe to Checkout.

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