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Guinness’ Brewers Project Introduces New Rye Pale Ale

Guinness has extended its range of Brewers Project beers, launching Guinness Rye Pale Ale.

The ale is the fifth and latest beer to be developed at the Open Gate Brewery, the experimental brewery at St. James’ Gate. It will be available in the UK off-trade from September and capitalises on the success of the Brewers Project portfolio, which has contributed €6.5 million to the growth of brand owner Diageo’s premium bottle ale sales.

Peter Simpson, lead brewer for the Open Gate Brewery, commented: “In December a few of us at The Open Gate Brewery got together and made a rye pale ale as a Christmas gift for our friends and families. Everyone liked it so much we put it on tap at our Open Gate Brewery bar where it’s been getting rave reviews. Now, we’re moving production to the big brew house and sharing it with everyone.”

Nick Curtis-Davis, head of Guinness innovation for Europe, added: “With premium bottled ale booming, we’re looking forward to introducing a delicious new beer into the sector with the launch of Guinness rye pale ale. We see this as a great opportunity to further open up the category to new consumers”.

Guinness Rye Pale Ale will be available across the UK in 500ml bottles from September 2016. It is not confirmed yet if it will also be made available in Ireland.

© 2016 - Checkout Magazine by Donncha Mac Cóil

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