Guinness has announced that it will launch a new non-alcoholic beer called Guinness 0.0 in Ireland and the UK in November.
Guinness global brand director Gráinne Wafer stated, "This is an exceptional day for Guinness, as we finally reveal Guinness 0.0. The launch of Guinness 0.0 highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol.”
"We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they will be able to do exactly that,” she added.
Innovation brewer at Guinness's St. James's Gate brewery Aisling Ryan added, "Guinness has always had an unwavering commitment to quality, and our entire brewing team is hugely proud of the care and effort that has been put into the four year development process for Guinness 0.0.”
“We have created a taste experience that we believe is truly unrivalled in the world of non-alcoholic beer, and we can't wait for people to finally be able to try it,” she said.
Guinness 0.0 will be available in can format in off-licences and supermarkets in Ireland and the UK from November, and will subsequently be made available in Irish and UK pubs from the spring of 2021 and in other markets around the world later next year.
© 2020 Checkout – your source for the latest industry news. Article by Donna Ahern.