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Guinness Launches New Sustainable Pub Toolkit

By Donna Ahern
Guinness Launches New Sustainable Pub Toolkit

Guinness has recently launched a new sustainable pub toolkit, specifically designed for the hospitality sector in Ireland, to help Irish publicans turn information into action.

The drinks giant explained that the sustainable pub toolkit in partnership with SustainabilityWorks, focuses on the Irish hospitality sector’s social and environmental challenges.

It features a guide for how pubs can integrate sustainability into their business operations across ten key pathways, including energy, waste and water, to community, employee wellbeing and inclusion, it added.

Commenting on the sustainable pub toolkit, Barry O’Sullivan, managing director, Diageo Ireland, said, “Pubs are central to Irish culture and communities across the country.

"All the big and small actions can make an impact, such as prioritising how we manage our waste, to the use of renewable energy sources.


"Sustainability is a challenge for everyone, and we hope this toolkit will help to support publicans as they continue to make more sustainable choices in the day to day running of their businesses.

"At Diageo we have stretching ESG commitments, and we want to support our customers on their own sustainability journey.”

Online Interactive Toolkit

Research conducted by Guinness and SustainabilityWorks revealed 58% of publicans surveyed have a basic knowledge of environmental issues.

The online interactive toolkit, includes content, insights and recommended actions gathered from research and engagements with 342 publicans across the Island of Ireland.


John Byrne, co-owner of the Beach House in Greystones, Co Wicklow, commented, “Our sector has been through huge challenges, and it’s been proven time and again that greater collaboration across the hospitality industry can benefit everyone.

"This toolkit is a simple and effective resource to help the Irish hospitality sector to make smart choices and implement sustainable ideas on our journey towards becoming more environmentally friendly.”

About Guinness Sustainability Toolkit

Aideen O’Hora, co-founder of SustainabilityWorks, added, “At a time when environmental and social issues are impacting businesses of all sizes, we’re delighted to be working with Guinness to support the hospitality industry to become more sustainable.

"This toolkit contains accessible information with tangible outcomes that can help every pub implement change for both their business, their people and the planet.”


Guinness has identified 10 pathways to support the hospitality sector on its journey to becoming more sustainable.

The ten pathways are:

  • Energy
  • Waste
  • Water
  • Community
  • Talent
  • Inclusion
  • Employee Wellbeing
  • Customer connections
  • Local sourcing
  • Transport

Read More: Guinness Launches ‘Don’t Jinx It’ Campaign With Irish Rugby Legend Brian O’Driscoll

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