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Heineken Announces Rugby World Cup 2019 Worldwide Partnership

By Donna Ahern
Heineken Announces Rugby World Cup 2019 Worldwide Partnership

Heineken has today (2 March) announced a worldwide partnership for the 2019 Rugby World Cup, which will be taking place in Japan from 20 September to 2 November, 2019.

The Rugby World Cup deal continues a long-standing partnership between Heineken and the tournament, stretching back to 1995. Bill Beaumont, World Rugby Chairman, said: “Heineken is a brand steeped in Rugby World Cup history and we are delighted to be extending one of the most well-known and successful relationships in the sport."

The partnership will also include exclusive pouring rights, LED pitch boarding exposure and tickets giveaways.

"With the pool draw, match schedule and ticketing launch all taking place this year, 2017 is an important year for hosting preparations. We are delighted that we will be embarking on this exciting journey with the full support of Heineken.” Beaumont added.

As a Worldwide Partner for Rugby World Cup 2019, Heineken will continue its popular match traditions across the 12 venue tournament, such as the Heineken Coin Toss and the Heineken Back Stage Stadium Tour.


The new deal also encompasses this year's Women’s Rugby World Cup 2017, which will be taking place in venues in Dublin and Belfast, as well as the World Rugby Awards 2017.

© 2017 - Checkout Magazine by Donna Ahern

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