Heineken Ireland has announced the appointment of Mark Noble as Heineken marketing manager.
A native of County Fermanagh, Mark joins Heineken Ireland with 10 years of marketing experience gained in the UK, starting his career at Soft Drinks company A.G. Barr.
"I join at a really exciting time for the Heineken brand – working with a world class team to continue to deliver upon the great work developed over the last few years," Noble said.
"With the upcoming Rugby World Cup in Japan, the huge momentum behind Heineken 0.0%, and our long term support of Music, it is sure to be a memorable end to the year.
For last three-and-a-half years, he worked with Heineken UK in London.
“I am delighted and very proud to be joining the Heineken Ireland team, and coming home to Ireland with my young family," he said.
Nobel kick-started a new chapter in the Kronenbourg 1664 story before moving on to lead the development of Italian brand Birra Moretti. During his time on Birra Moretti, the Dutch brewer said in a statement.
He led the brand through a high profile and ambitious evolution - which included an exclusive Partnership with Facebook in 2017 and the launch of a major TV-led advertising campaign in 2018, this alongside a presence at some of the UK’s premier music festivals.
The strategic brand shift he oversaw delivered exceptionally strong results - with accelerated growth across all key equity metrics helping Moretti become the UK’s fastest growing Beer brand for two years in a row.
"I cannot wait to play my part in creating some memorable experiences for Irish consumers!” Noble concluded.
© 2019 Checkout – your source for the latest Irish retail news. Article by Donna Ahern. Click subscribe to sign up for the Checkout print edition.