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Heineken Launches New Non-Alcoholic Lager

Heineken Ireland has recently launched a non-alcoholic lager Heineken 0.0%.

'Currently, the number one reason Irish consumers choose not to go alcohol-free on a night out is for fear of being seen as unsociable or not good fun,' the brewer said in a statement.

“The simple fact is, our consumers want choice. Heineken has seen strong growth within the low and no alcohol segment and expects this to continue, driven by the global cultural trend of living a balanced, healthy lifestyle,” said Radina Shkutova, Marketing Director, Heineken Ireland, said.

“Research shows that over 76%1 of Irish people state that having a balanced lifestyle is important, yet only 25% believe it is easy to achieve this balance. We believe that Heineken® 0.0% will help to provide a solution for this challenge.”

Latest Innovation

Heineken® 0.0% is the latest innovation and new family member, alongside Heineken® and Heineken® Light.

Willem van Waesberghe, Global Craft and Brew Master at Heineken  said: “Heineken® 0.0% is double brewed, we then remove the alcohol and blend with natural flavours, allowing Irish beer lovers to enjoy a world-class tasting alternative on any occasion without compromising on quality.”

Heineken® 0.0% will be available in the on and off trade sectors.

© 2018 - Checkout Magazine by Donna Ahern

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