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Irish Performance Boosts Heineken Sales In Q1

Published on Apr 25 2014 8:15 AM in Drinks

Irish Performance Boosts Heineken Sales In Q1

Irish sales helped to lift Heineken's beer volumes in Q1, according to a trading update issued by the Netherlands-based brewer yesterday.

The group said that consolidated revenue in its Western European division grew by 1.8% organically, with group beer volume growing 2.1% organically, led by beer volume growth in Ireland as well as the Netherlands, France, Spain, and Belgium.

In addition, Ireland was cited by the brewer as a core market for "brand development, innovation and improved outlet execution" (along with the Netherlands, France, Spain and Portugal), which also helped to boost sales.

Overall, Heineken group revenue increased 3.4%, organically, reflecting a total group volume increase of 1.0% and higher group revenue per hl of 2.4%.

"We are encouraged by a positive start to the year with continued improved top-line growth momentum in Africa Middle East and the Americas, strengthened commercial execution in Europe and the Heineken brand rebounding across most regions," said Jean-François van Boxmeer, Heineken chief executive.

"This is offsetting continued challenging beer market conditions in Russia and softer consumer spending in Vietnam. Whilst economic conditions remain mixed, we will continue to invest in our portfolio of brands, drive further cost savings and fully leverage the benefits of our balanced global footprint."

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