The Irish Whiskey Association is launching a new campaign today under the IrishWhiskey360° banner to encourage Irish staycationers to ‘Discover Ireland’s Whiskey Distilleries’.
Having been closed to visitors for many months, Ireland’s whiskey distilleries are once again opening their doors to offer a range of experiences, from self-guided tours to outdoor tastings and cocktail experiences.
IrishWhiskey360° is an industry-led platform to promote Irish whiskey tourism, featuring 20 distilleries and brand homes with visitor experiences.
The www.IrishWhiskey360.ie website has been relaunched today with details and maps on distilleries and regions to visit.
It also features seven new regional videos that will be promoted during the campaign on Discovering Ireland’s Whiskey Distilleries.
The campaign, which is supported by funding from the Department of Agriculture, Food and Marine under its agri-tourism measure grant scheme, will see digital advertising across the web and social media platforms, along with additional print advertising.
Summer Staycation Plans
To mark the kick-off of the campaign, Charlie McConalogue, Minister for Agriculture, Food and Marine, visited Powerscourt Distillery in Co Wicklow.
William Lavelle, head of the Irish Whiskey Association, said that Irish whiskey distilleries attracted over one million visitors in 2019 but that fell by 88% last year.
“We are hoping Irish visitors will support the distilleries on their doorstep by making them part of their Summer staycation plans,” he said.
As part of the campaign, IrishWhiskey360° have launched a new ‘passport’ scheme.
The IrishWhiskey360° Passport is ‘a unique record of your journey through extraordinary Irish whiskey distilleries where you collect stamps at every distillery on your journey’.
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