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Irn-Bru Maker A.G. Barr Plans To Cut 195 Jobs In Reorganisation

By Reuters
Irn-Bru Maker A.G. Barr Plans To Cut 195 Jobs In Reorganisation

The maker of Irn-Bru A.G. Barr has announced it will cut 195 jobs as part of a planned reorganisation of the business, it was reported this week.

As part of the proposed reorganisation, the brand hopes to integrate the Boost energy drink brand with its broader soft drink offering.

The company also said the changes would lead to the closure of its Moston, Wednesbury and Dagenham operations in England, which offered a direct-to-store service to independent retailers under the “Barr Direct” model.

The news comes a month after A.G. Barr announced the appointment of Euan Sutherland as its new chief executive officer.

Sutherland is due to take over the role on 1 May.


He will succeed Roger White who first announced his intention to retire in August of last year.

A.G. Barr previously forecast an approximately 14% rise in annual profit in February.

This would bring forecasted annual profit up to £49.5 million, slightly above market predictions.

The company's strong specialty coffee business and the introduction of price hikes aided this growth somewhat.

A number of soft drinks companies have introduced price hikes in an attempt to widen profit margins in the face of higher material and production costs.


While Coca-Cola has found success with price increases, other companies such as PepsiCo and Monster have seen demand fall as a result of hikes.

A.G. Barr acquired the Boost brand in late 2022 as part of a £32 million deal, running it as a standalone business.

Read More: Irn-Bru Maker Names Euan Sutherland As New CEO

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