Sales of Jameson Irish whiskey reached 4.2 million cases in the six months ending 31 December 2018, Irish Distillers has revealed.
For Ireland’s biggest whiskey brand, this represents strong value growth of 8% and volume growth of 6%.
According to Conor McQuaid, Chairman and CEO of Irish Distillers, Jameson is now in double- or triple-digit growth in more than 70 markets across the world.
Emerging Market Success
“Consumers are appreciating the full Jameson family, particularly our super-premium range, as seen by the growth of Jameson Black Barrel (+26%),” McQuaid said.
“In the six months to the end of December 2018, we are growing value ahead of volume with all regions contributing to this success.”
McQuaid highlighted Sub-Saharan Africa, which saw 40% growth (excluding South Africa), and Asia, as the standout regions where it can expect future growth to come from.
He also revealed that Redbreast is also continuing to increase its sales, with value growth of 20%, and the Spot range growing by 43%.
2018 was not only a good year for its brands, but for the group’s main distilleries as well, with visitor numbers and global recognition on the rise.
“2018 has been another successful year for our brand homes in Bow Street in Dublin and Midleton in Cork, with visitor numbers growing strongly in both,” McQuaid concluded.
“In December 2018, Jameson Distillery Bow St. was named the World’s Leading Distillery Tour at the World Travel Awards in Lisbon – an annual search for the finest travel and tourism organisations in the world, featuring the winners of WTA’s six regional ceremonies going head-to-head for the coveted World titles.”
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.