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Pernod Ricard Confident On Sales Growth Outlook In US

By Publications Checkout
Pernod Ricard Confident On Sales Growth Outlook In US

French drinks group Pernod Ricard, which is being targeted by activist hedge fund Elliott, said on Thursday it was on track to achieve its medium-term goal of mid-single digit sales growth in the United States, which is its top market.

Earlier this week, Elliott disclosed a stake of just over 2.5% in Pernod Ricard and called on the family-backed company to boost profit margins and improve returns for investors.

Elliott also said Pernod had lost market share across key segments of its brand portfolio, but Pernod rebutted this criticism as it held an investor presentation.

US Performance

Pernod reiterated on Thursday that its medium-term objective remained to stabilise its Absolut vodka brand in the United States. Meanwhile, Jameson Irish whiskey will continue to grow at double-digit rates, it added.

In the United States, where Pernod makes 19% of its sale, the group has achieved underlying sales growth of 4% in fiscal year 2017/18, broadly in line with the growth of the U.S. market.

Pernod Ricard's largest brand Absolut vodka has, however, struggled in the U.S. amid competitive price pressures and as trendy drinkers have turned to spirits such as bourbon and niche vodka brands like Texas-based Tito's Handmade Vodka.

Pernod shares were down by 0.3% in early session trading, with the stock having rallied 5.9% in the previous day on the back of Elliott's interest in Pernod.

News by Reuters, edited by Checkout. Click subscribe to sign up for the Checkout print edition.

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