Pernod Ricard Q1 Sales Growth Slows As China And India Decelerate

By Donna Ahern
Pernod Ricard Q1 Sales Growth Slows As China And India Decelerate

French spirits maker Pernod Ricard, which is being targeted by activist investor Elliott, posted a 1.3% rise in first-quarter underlying sales, reflecting slower growth rates in China and India.

In August, Pernod, the world's second-biggest spirits group behind Diageo, had indicated it expected a relatively soft first quarter, citing a very high year-ago comparison basis in Asia.

For the first quarter ended 30 September, Pernod reported sales of €2.483 billion ($2.75 billion), marking a like-for-like rise of 1.3%. This compared with a growth rate of 10.4% in the year-ago quarter.

The owner of Mumm champagne, Absolut vodka and Martell cognac said that despite an uncertain environment, it was keeping its forecast for a 5% - 7% organic rise in full-year profit from recurring operations after last year's 8.7% growth.

In the first quarter alone, sales growth reached 6% in China compared to 27% in the year-ago quarter, reflecting notably a decline in Chivas sales due to challenging market conditions.


Martell cognac sales in China benefited from a price rise but sustainable inventory management weighed on volumes, said Pernod.

Its United States arm fared better and made a good start, delivering 6% sales growth in the first quarter.


Pernod Ricard is under pressure from US hedge fund Elliott, which has a 2.5% stake, to improve profit margins and corporate governance.

In February, Pernod vowed to lift its margins and shareholder returns under a three-year strategic plan that Elliott has described as a first small step.

Earlier this month, Pernod Ricard said it would cut about 280 jobs through a voluntary redundancy programme as part of a plan to merge its two French distribution subsidiaries Ricard and Pernod.


The company also said it would sell the Cafe de Paris sparkling wine brand and its Cubzac production site to InVivo Wine.

News by Reuters, edited by Donna Ahern Checkout. Click subscribe to sign up for the Checkout print edition.

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