International drinks giant Quintessential Brands has expanded its operations at its G&J Distillers to include a new production line for 5cl miniature bottles, as demand for ‘minis’ grows around the world.
The new miniature bottles production line has the capability to produce 200,000 units per week, enabling G&J Distillers to capitalise on the buoyant market for miniature bottles of spirits.
According to Quintessential Brands, the miniature bottles market is growing ahead of the total spirits category at 31% year on year.
The group said that consumers are taking advantage of the affordability of miniatures to try out new products.
The move is expected to further boost the company’s domestic and global export sales for its popular gin brands, which include Bloom, Opihr, Thomas Dakin and Berkeley Square, as well as G&J Distillers’ flagship brand, Greenall’s.
“The miniatures market presents a significant opportunity for the spirits industry, and as the world’s foremost gin distillers, we are proud that G&J Distillers is right at the forefront of this trend,” Warren Scott, CEO, and Co-Founder of Quintessential Brands, said.
“With production at G&J Distillers increasing as miniatures orders come in and the popularity of gin continues to grow, we will soon be starting a new recruitment drive, bringing a further economic boost to Warrington in the year ahead.”
In addition to miniature gins, Quintessential Brands revealed that they will also bottle its Irish whiskeys, like The Dubliner, the Dublin Liberties and The Dead Rabbit Irish Whiskey, in new mini bottles.
© 2019 Checkout – your source for the latest Irish retail news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Checkout print edition.