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Survey Reveals UK Consumers Concerned About Sugar In Gin

The amount of sugar in different brands of gin varies from zero sugar to up to 15 teaspoons in a 700ml bottle, a recent UK-based survey has found.

According to a statement from Quintessential Brands, the makers of Bloom, Ophir, and Berkeley Square gins, consumers want brands to be more upfront about the amount of sugar in the gin.

However, current laws in the UK do not require alcohol brands to list the ingredients on their drinks’ labels.

Survey Results

Currently, some consumers seem uninformed about the amount of sugar in gin.

The statement referenced a survey conducted by OnePoll that said 29% of consumers had no idea some gins contained sugar, and 36% were shocked to learn some gins contain up to 90g of sugar per litre.

The results also said two-thirds of consumers would choose a sugar-free gin over a gin that contained sugar, and 68% would like to check the amount of sugar in a bottle before they buy it.

Greenall's Reacts

Greenall's Gin does not contain any sugar, and they will launch a marketing campaign on 1 July to advertise their lack of sugar.

"We work hard to balance the botanicals and natural flavours to create a smooth taste, so we don’t need sugar to mimic smoothness or mouthfeel,” said Joanne Moore, Master Distiller, Greenall’s.

© 2019 Checkout – your source for the latest Irish retail news. Article by Libby Seline. Click sign-up to subscribe to Checkout.

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