Zana Busby, Director, Retail Reflections is the seventh speaker to be added to the prestigious Checkout Conference lineup, which will be celebrating its 40th anniversary in the Intercontinental Hotel in Ballsbridge in Dublin on 5 February.
Zana Busby is an experienced business and consumer psychologist and keynote speaker, having spent over 20 years studying and practicing psychology and psychotherapy. Zana specialises in cognitive-behavioural science, offering insights into decoding the mind of the consumer.
Her main focus is on the role cognitions, emotions, behaviour, mood and gender differences play in shaping and influencing the customer journey and consequently consumer buying decisions and behaviour.
In her keynote speech, “The Psychology of the Consumer – What You Really Need To Know”, Zana will deliver insightful evidence-based concepts delving into some of the main psychological factors leading to better understanding of your customers: Why do consumers seldom make rational decisions? How the memory of the experience is more important that the experience itself? What’s the link between emotions and decision making? What is the role of multisensory experiences? and more...
Prior to joining Retail Reflections, Zana worked in the private sector studying mental health and wellbeing. She is author of the self-help book Life Equilibrium.
Checkout Conference will now feature seven high-powered speakers from across the retail spectrum, including the CEO of Tesco Ireland, Kari Daniels, and the former MD of British retail chain Waitrose, the Right Honourable Lord Mark Price CVO.
The thought-provoking Leaders Panel will also showcase some of the most authoritative voices in the sector right now, featuring John McCambridge, head of sales (off-trade) from Heineken Ireland; Stephen Dillon, head of planning, Mondelez; and Paul Lynch (ACMA CGMA), head of sales for PepsiCo Ireland.
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